SEO Strategy for Copywriter
A data-driven execution plan to capture local search intent. This playbook targets high-value "near me" queries and transactional service keywords.
Execution Roadmap
Copywriters fail when they target 'businesses that need copy.' Instead, segment by psychographics + revenue signals. Example: 'SaaS startups with $5M-$20M ARR, post-Series A, scaling paid ads, led by ex-Google PMs.'
- Use Crunchbase API to pull funding rounds (filter: Series A-C, $5M-$50M raised).
- Scrape LinkedIn for job titles like 'Head of Growth' or 'VP Marketing' in target verticals.
- Analyze Reddit/Slack communities (e.g., r/SaaS, 'Growth Hackers') for pain points like 'Our ads convert but landing pages don’t.'
SQL Query for Niche Targeting
SELECT company_name, funding_round, amount_raised
FROM crunchbase_companies
WHERE funding_round IN ('Series A', 'Series B')
AND amount_raised BETWEEN 5000000 AND 50000000
AND industry = 'SaaS';Map your audience’s pain points across 3 levels: (1) Surface (e.g., 'Our website copy sucks'), (2) Emotional (e.g., 'I’m embarrassed to send prospects to our homepage'), (3) Financial (e.g., 'We’re losing $25K/month in ad spend to poor conversions'). Target Level 3 in your messaging.
Most copywriters chase 'hire a copywriter' (difficulty: 72). Instead, dominate the 'before' and 'after' states of your client’s journey. Example: 'Why my SaaS landing page converts at 12% (and yours doesn’t)' targets the 'pain' state, while 'How to write a high-converting SaaS homepage' targets the 'solution' state.
tier: Bottom (Transactional). example: 'Freelance copywriter for hire' (Difficulty: 72, Volume: 1.2K). why: Competes with Upwork/Fiverr. Low intent, high noise.
tier: Middle (Educational). example: 'SaaS copywriting examples that converted 3x' (Difficulty: 45, Volume: 800). why: Attracts founders actively researching. High dwell time, low bounce.
Schema Markup for 'How-To' Content
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "Copywriter",
"image": "https://example.com/copywriter-image.jpg",
"url": "https://example.com/copywriter",
"telephone": "123-456-7890",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Anytown",
"addressRegion": "CA",
"postalCode": "12345",
"addressCountry": "USA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "37.7749",
"longitude": "-122.4194"
},
"areaServed": {
"@type": "GeoCircle",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": "37.7749",
"longitude": "-122.4194"
},
"geoRadius": "10000"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Copywriter Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Website Content Writing",
"description": "High-quality website content writing services to engage your audience and drive conversions."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Blog Post Writing",
"description": "Well-researched and engaging blog post writing services to establish your brand as an industry thought leader."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Social Media Content Creation",
"description": "Compelling social media content creation services to boost your brand's online presence and drive engagement."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Copy Editing and Proofreading",
"description": "Meticulous copy editing and proofreading services to refine your content and ensure error-free publication."
}
}
]
}
}Copywriters over-index on 'thought leadership' (e.g., '5 Copywriting Tips') and under-index on 'data-backed case studies.' Instead, repurpose client work into 3 content formats: (1) 'Before/After' breakdowns (e.g., 'How we 3x’d [Client]’s trial signups'), (2) 'Swipe Files' (e.g., '17 SaaS email subject lines with 40%+ open rates'), (3) 'Myth-Busting' (e.g., 'Why ‘benefit-driven copy’ is killing your conversions').
- Use Airtable to track client results (e.g., 'Increased demo requests by 2.5x').
- Repurpose 1 client win into: 1 blog post, 3 LinkedIn carousels, 1 Twitter thread, 1 email newsletter.
- Leverage Descript to turn case studies into 60-second video hooks (e.g., 'Here’s how we fixed [Client]’s $50K/month leak').
For every client project, ask: 'What’s the 1 metric that moved the most?' (e.g., 'Increased trial-to-paid conversion from 12% to 28%'). Then, create a content piece around that metric (e.g., 'How to 2x Your SaaS Trial Conversions (Without Changing Your Product)').
SEO-Optimized URL Slugs
URL Structure:
- /case-studies/[client-name]-[result] (e.g., /case-studies/acme-3x-trial-conversions)
- /swipe-files/[topic] (e.g., /swipe-files/saas-email-subject-lines)
- /myths/[topic] (e.g., /myths/benefit-driven-copy)Most copywriters beg for backlinks (e.g., 'Guest post for free!'). Instead, create 'linkable assets' that SaaS founders can’t ignore. Example: 'The SaaS Copywriting Benchmark Report' (survey 100 SaaS companies on their conversion rates, then publish the data). Or, 'The Ultimate Swipe File of 50 High-Converting SaaS Landing Pages' (curate examples with annotations).
tactic: Guest Posting on Low-Authority Blogs. example: Writing for 'Marketing Tips Daily' (DR 20).. why: Wastes time, low referral traffic, no authority boost.
tactic: Data-Driven Reports. example: 'The State of SaaS Copywriting in 2024' (survey 200 founders).. why: Earns links from TechCrunch, SaaS blogs, and industry newsletters.
High-Response Outreach Script
Outreach Template:
Subject: Quick question about [Their Blog Post]
Hi [First Name],
Loved your recent post on [Topic]. I noticed you mentioned [Specific Point], we actually ran a study on this and found [Surprising Insight].
Here’s the data: [Link to Your Report].
Would love to hear your thoughts!
Best,
[Your Name]Most copywriters use generic CTAs like 'Book a call.' Instead, create a 'Conversion Funnel' with 3 stages: (1) Awareness (e.g., 'Download the SaaS Copywriting Checklist'), (2) Consideration (e.g., 'Get a Free Landing Page Audit'), (3) Decision (e.g., 'Hire Me to 2x Your Conversions'). Each stage should have a dedicated landing page with a hyper-specific offer.
- Use Unbounce to A/B test landing pages (e.g., 'Free Audit' vs. '2x Your Conversions').
- Leverage Calendly’s 'Qualification Questions' to pre-screen leads (e.g., 'What’s your current conversion rate?').
- Create a 'Client Onboarding' video (e.g., 'Here’s what to expect when working with me') to reduce friction.
Instead of 'Book a call,' use 'Get a Free Audit, No Strings Attached.' Then, in the audit, show them exactly how much money they’re losing (e.g., 'Your current landing page is costing you $18K/month in lost trials'). This flips the risk from 'Will this work?' to 'Can I afford NOT to fix this?'
High-Converting Landing Page Template
Landing Page Structure:
- Headline: [Specific Result] (e.g., 'Get a Free Audit That Shows Exactly How to 2x Your Trial Conversions')
- Subheadline: [Pain Point] (e.g., 'Stop losing $10K/month to weak copy')
- CTA: [Low-Risk Offer] (e.g., 'Get My Free Audit, No Strings Attached')
- Social Proof: [Client Result] (e.g., 'Helped [Client] increase conversions by 3x')
- Scarcity: [Urgency] (e.g., 'Only 3 audits available this week')Most copywriters ignore technical SEO. But Google’s 'Page Experience' update rewards sites with fast load times, mobile optimization, and structured data. Example: Use 'FAQPage' schema to dominate 'People Also Ask' sections (e.g., 'What’s the best copywriting framework for SaaS?').
- Use Cloudflare to reduce page load time (aim for <1s).
- Implement 'Article' schema for blog posts (e.g., 'author,' 'datePublished').
- Leverage 'Breadcrumb' schema for better navigation (e.g., 'Home > SaaS Copywriting > Landing Pages').
- Use Screaming Frog to audit for broken links (e.g., 404 errors from old client case studies).
FAQPage Schema for 'People Also Ask'
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "Copywriter",
"image": "https://example.com/copywriter-image.jpg",
"url": "https://example.com/copywriter",
"telephone": "123-456-7890",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Anytown",
"addressRegion": "US",
"postalCode": "12345",
"addressCountry": "United States"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "37.4222",
"longitude": "-122.085"
},
"areaServed": {
"@type": "GeoCircle",
"address": "123 Main St, Anytown, US 12345",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": "37.4222",
"longitude": "-122.085"
},
"geoRadius": "1000"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Copywriter Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Website Content Writing",
"description": "High-quality, engaging website content that drives conversions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Blog Post Writing",
"description": "Informative, SEO-optimized blog posts that establish your brand as an authority"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Social Media Content Creation",
"description": "Compelling social media content that resonates with your target audience"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Email Marketing Campaigns",
"description": "Strategic email marketing campaigns that drive sales and growth"
}
}
]
}
}Most copywriters hit a ceiling at $10K/month because they trade time for money. Instead, productize your expertise. Example: (1) 'SaaS Copywriting Templates' ($97/month), (2) 'Done-For-You Landing Page' ($5K/project), (3) 'Conversion Audit' ($1.5K/one-time). Use Zapier to automate lead nurturing (e.g., 'New email subscriber → Add to Mailchimp → Send 5-day email course').
model: Hourly Freelancing. example: $150/hour for ad copy.. why: Caps income at 40 hours/week. No leverage.
model: Productized Services. example: 'SaaS Homepage in 7 Days' ($5K flat fee).. why: Scalable, predictable revenue, higher margins.
- Use Carrd to create a 'Productized Service' landing page (e.g., 'Get a High-Converting SaaS Homepage in 7 Days').
- Leverage Stripe to automate payments (e.g., 'Pay $5K upfront, get your homepage in 7 days').
- Use Loom to record 'Client Onboarding' videos (e.g., 'Here’s how to prepare for your project').
- Implement a 'Referral Program' (e.g., 'Get 10% off for every friend who books a project').
Instead of one-off projects, offer a 'Conversion Optimization Retainer' ($3K/month). Include: (1) Monthly landing page audits, (2) A/B test recommendations, (3) Email copy refreshes. This creates recurring revenue and deeper client relationships.
Growth Model
This model assumes consistent content generation and basic backlink acquisition. ROI typically stabilizes within 90 days of full indexation.
